A marketing system for B2B companies. We run it.

Lodestone is the managed alternative to agencies and freelancers who cannot tie output to pipeline. Single system. Single bill. From £1,000 a month.

Most B2B marketing budgets fund motion without direction. A retainer here, a freelancer there, a stack of half-used tools, a content plan that stalled in Q2. Lodestone takes the whole operation off your desk. Strategy, content, email, paid, analytics, reporting, all delivered by one operator on a monthly retainer. You get weekly output and monthly reports that tie back to pipeline. If you already have a marketing hire, they manage Lodestone. If not, that is fine too.

Operated by John Heffernan and Gary Buchan. Decades in the business, still at the cutting edge.